Renowned Toronto art boutique Art Interiors hired Scratch to develop a 3-month long campaign to celebrate the 20-year anniversary of the Canadian art distribution shop. Art Interiors represents an extensive roster of Canadian artists, with prices ranging from $25-$6,500, and has thus become a significant resource for both the novice art buyer and seasoned collector alike. From the traditional to the contemporary, the gallery houses an ever-changing collection of artistic styles, including painting, photography, drawing, printmaking, sculpture and mixed media.
Scratch has worked with Art Interiors successfully on previous projects. Through expanding their social media following Scratch has helped bring awareness to the art boutique’s impressive collection of local and national artists by running contests and giveaways to increase engagement. The AdWords SEM campaigns were improved to garner a better CPC rate and increase CPA’s. Scratch was able to double the impressions with a more target approach to the Art Interiors 20-years of supporting Canadian Art campaign.