BEAM celebrates its 60th Anniversary with a corporate rebrand that will reflect the evolution of the company as well as its vision for the future.

Toronto, ON: SCRATCH is announcing the addition of BEAM to their client roster. SCRATCH will act as the agency of record responsible for the repositioning of the BEAM brand and creation of all communication assets throughout the Canadian, U.S. and International markets.

Recognized as the world’s leading central vacuum system, BEAM celebrates its 60th Anniversary with a branding refresh. SCRATCH has developed a strategic rebranding initiative that reflects BEAM’s commitment to provide the most powerful, most convenient, and easiest way to clean your home. SCRATCH will partner with BEAM’s PR agency on content development while supporting all social marketing directives.

With the new branding direction, SCRATCH will handle strategy, development and execution for Beam’s media and digital communications going forward.