TORONTO (September 2014) – Frigidaire® Small Appliances approached Scratch to build and launch a new product site that would work as a platform to display their wide array of luxury small appliances – from slow cookers, coffee makers, to 5-in-1 panini grills. The dynamic website provides a community for consumers – in both English and French – through an integrated blog with frequently updated meal and recipes ideas alongside kitchen tips.

The small appliances website has a clean and easily navigable layout which delivers individual product pages contain reviews with publications, product videos and specs. Frigidaire’s social media platforms are visibly showcased on the sidebar in order to promote community engagement.