TORONTO (November 2015) – Jinko Solar is a global leader in the solar PV industry with production operations in Jiangxi and Zhejiang Provinces in China, as well as sales and marketing offices spread-out internationally.
Jinko Solar hired Scratch to help create a consistent message in their North American magazine trade ads. Their communication was not geared appropriately to North American consumers, and Scratch was tasked with creating advertisements that would focus on communicating the product to the North American market specifically.
Throughout 2014 Scratch developed three innovative ads for the solar panel company that would represent a few of their core values: stability, trust and dependability. The designs were consistent and followed a similar sophisticated appeal, including brand message and guidelines. Jinko Solar’s rebranded national ads have helped to provide a clear product message and brand uniformity that better develops the company on an international scale.
As seen on Adnews.