TORONTO (November 2015) – Scratch partnered with the all-new fitness facility CrossFit YKV to develop a brand identity in preparation for the official 2016 launch. The fully integrated strategy included brand positioning, branding and identity, and the development of a responsive online platform through web and social media to initiate interest and build clientele. Scratch worked closely with the design and architectural team throughout the project, ensuring a seamless integration of all branding elements into the gym space.

Located in Yorkville on the northeast corner of Davenport and Avenue, CrossFit YKV will transform an iconic address into an elite, high-level CrossFit facility. Dedicated to the intensity and commitment of CrossFit, the all-new facility will provide strength and conditioning programs to optimize all levels of fitness.

Unlike other CrossFit gyms, the future facility will feature an upscale and high-end environment. According to the agency, this feeling of exclusiveness has been permeated throughout the brand identity.

As seen on AdNews.