TORONTO (February 2015) – Toronto-based full service agency Scratch has been hired to plan and execute Old Speckled Hen’s traditional and digital media rebrand in Canada. Greene King Brewery, the craft beer brand’s UK manufacturer and distributor, has asked Scratch to develop new media campaigns for Old Speckled Hen’s Ontario market via Ontario distributor, the Bruce Ashley Group. The communication plan will include a traditional print campaign to be featured in a variety of magazines alongside a digital campaign targeting brand awareness.

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