Project

Art Installation & Branding

Client

The Baycrest Foundation

Description

Baycrest Health Sciences is a global leader in healthcare, research, innovation, and education, with a special focus on brain health and aging, a cause dear to all of our hearts. SCRATCH teamed with Baycrest to develop, plan, and promote the exciting and innovative 2016 Brain Project to raise money and awareness for brain health. We designed the inventive Brain Project branding, organized the project stages, effectively promoted the project on all media channels, and created intuitive sponsorship booklets and pamphlets, all to help attract individual and corporate sponsors. Thanks to the Brain Project, Baycrest rasied 1.3 million dollars in 2016, and the gained media attention sparked a much-needed public conversation about brain health and aging.