Recognized as the world’s leading central vacuum system, BEAM celebrated its 60th Anniversary with a branding refresh. SCRATCH developed a strategic rebranding initiative that reflected BEAM’s commitment to provide the most powerful, most convenient, and easiest way to clean your home.
With the new branding direction, SCRATCH will continue to handle BEAM’s digital strategy going forward. This has encompassed a display media campaign including display ads, paid search, a Facebook campaign, and native ads. The display media campaign also included the development of a landing page and updates to BEAM’s current website to reflect new brand messaging and positioning.
SCRATCH will act as the agency of record responsible for the repositioning of the BEAM brand and creation of all communication assets throughout the Canadian, U.S. and International markets.