SCRATCH partnered with all-new premium fitness facility, CrossFit YKV, to develop a brand identity in preparation for their official 2016 launch in the heart of Toronto. Our fully integrated strategy included branding, logo design, and the development and maintenance of their online presence. We were tasked with building their website, and social media campaigns to initiate interest and build clientele. We built the elite, high-level status of the facility into every inch of the campaign, namely that this is not your average CrossFit gym; it’s a boutique-style facility dedicated to the intensity and commitment of CrossFit. It also serves as an event space for parties, team-building activities, launch parties, and other similar functions.
