Diva International is at the forefront of providing women with a better period care experience. They hired SCRATCH to develop their 2016 advertising campaign to promote The DivaCup and DivaWash on a mass-market scale. With the goal of pushing the typical creative boundaries on a menstruation campaign to catch the attention of young women, we created a fully integrated strategy and execution that is fun, powerful, and renewed. The campaign can be seen is such publications as People, Cosmopolitan, US, and Seventeen.
