High Impact Digital and Outdoor Awareness Campaign
FAXE Beer was developed in 1901 in Denmark, with a dedication to quality, strength and passion that beats in the heart of every one of their Viking ancestors. The beer is distributed in Canada by the Bruce Ashley Group (BAG). FAXE and BAG have approached Scratch to aid in increasing awareness and top-line sales primarily in the Greater Toronto Area. On top of a powerful digital campaign, Scratch was asked to develop an outdoor campaign to run starting in mid-June into mid-August of 2019.