Scratch developed a fully-integrated Frigidaire Professional® campaign featuring its brand ambassador, the host and executive producer of the award-winning television series, Income Property, Scott McGillivray. We created in-store promotional pieces with McGillivray endorsing the new collection featuring bold imagery introducing the expert-level product design.
We created a strategy for the launch that would extend into a teaser landing page, engaging website, Summer and Fall outdoor billboard campaigns and a 3 phase radio campaign, all of which feature Scott McGillivray. The print elements were embodied within a National print campaign, consumer brochure, a sell-in package which included at-a-glances for each product category, as well as in-store POP and further collateral material.
Scratch had the Frigidaire Professional® brand guidelines and aesthetic in mind when designing this 360-degree campaign.