Irisa is a female-focused cannabis brand that has created a line of products designed to complement the four elements that naturally shape our day. A challenge for customers during the purchase process is choosing a product that will provide the desired effect. With current regulatory rules, customers are not able to sample the product and make an informed decision. Scratch worked with the team at Irisa to develop an immersive VR experience that captured the essence of each product, using sight, sound and smell. The experience included in-store POP displays, brand ambassadors, and a branded Irisa VR kit.
