SoftMoc believes in providing the ultimate offering in lifestyle footwear for everyone. They hired SCRATCH to run their various integrated marketing campaigns to keep their audience aware of new items and deals, and to attract new customers. We developed and created multiple in-store, print, online, and social media campaigns, all of which promote SoftMoc’s breadth and depth of brands. We developed consistent branding to consolidate the SoftMoc look and feel, making every ad recognizable as a SoftMoc ad. Currently, we take photo-shoots quarterly for in-store promotion, flyers, posters, and across all other media. We are also in charge of SoftMoc’s social marketing, managing content across all channels, shooting original photography, and creating behind-the-scenes posts to augment their social media presence.