2015 marks the Terry Fox Foundation’s 35th Anniversary year. To commemorate this milestone year, they were looking to improve and enhance their Foundation’s brand. Scratch rebuilt their website to improve user-friendly navigation and efficiency, revised the donation process, improved the site’s architecture, enhanced SEO, and developed event creative. We aimed to modernize and remodel all the digital assets while working with the Foundation to develop new fundraising techniques, one of which was a 35th anniversary T-shirt design.
