The objective was to develop a print and subsequent digital campaign for a new line of We-Vibe® products. Scratch branded their corporate company Standard Innovation® that designs and manufactures products for company’s such as We-Vibe®.
We produced an integrated strategy consisting of package design and development, as well as line extensions including name for the collection. The next stages of the promotion strategy involved a national print campaign, product brochures in 7 languages, media planning and buying, how-to videos, a fresh website, social media involvement, sales support, and trade show material.
