After an extensive agency search, Beverage Brands requested to work with Scratch to launch WKD into the Ontario market. We brought the required energy and enthusiasm needed to launch the #1 Ready to Drink (RTD) beverage in the UK. This comprehensive launch included promotional material, media outreach, street teams, sponsorship, large-scale event management, and on-premise activity. A significant emphasis was placed on social media programs and sampling for the launch of this exciting new entry in the competitive “cooler” market.
