Project

Publication Advertising

Client

WKD

Description

After an extensive agency search, Beverage Brands requested to work with Scratch to launch WKD into the Ontario market. We brought the required energy and enthusiasm needed to launch the #1 Ready to Drink (RTD) beverage in the UK. This comprehensive launch included promotional material, media outreach, street teams, sponsorship, large-scale event management, and on-premise activity. A significant emphasis was placed on social media programs and sampling for the launch of this exciting new entry in the competitive “cooler” market.