The objective was to develop a print and subsequent digital campaign for the entire Zwilling J.A. Henckels product line-up. The integrated strategy targeted the Canadian market, focusing on both the Sensation cookware and the Pro Knives collection.
The print campaign was incorporated in reputable publications: Canadian Living, Canadian House & Home, Style at Home, Today’s Bride, Food & Drink, as well as Ricardo, a French-Canadian Magazine.
Scratch separately designed print elements for Staub, a Zwilling J.A. Henckels sub-brand. The bridal print ad included a main awareness campaign, a sub-bridal registry ad accompanied by a digital component. The main print project extends into a digital domain that features strategic social posts. In order to reach the breadth of the bilingual Canadian demographic, the inclusive campaign is translated into a French component.
