TORONTO (October,2015)  – Diva International Inc. has hired scratch, an independent agency located in the heart of Toronto’s creative hub, Liberty Village to develop the base of their 2016 advertising campaign.

The agency’s creative team will use their expert knowledge to develop a new advertising campaign to promote The DivaCup and DivaWash on a mass-market scale. The fully-integrated plan will target multiple markets while elevating the message that The DivaCup is a menstrual alternative to traditional feminine hygiene formats.

“It’s rare to see a menstrual campaign really push the creative boundaries,” says Kevin Manklow, Creative Director at scratch. “But that’s what our team will do. The DivaCup 2016 campaign will be fun, powerful, and renewed!”

With a New Year launch date, the campaign will be used across all desired media platforms, including print publications and social media.

As seen on AdNews.